Look, the Romney Campaign was wrong on most measures. The Republican Party has a heavy lift going forward. You don't win voters by humiliation, nastiness, and at times sheer bigoted rhetoric.
The climate out hear has changed and the GOP gotta play catch up. More importantly, they have to beg for women, African-Americans, Latinos, young people and gays to give them a chance. And good luck with that one.
Read it all, here.
Mitt Romney's campaign got its first hint something was wrong on the afternoon of Election Day, when state campaign workers on the ground began reporting huge turnout in areas favorable to President Obama: northeastern Ohio, northern Virginia, central Florida and Miami-Dade.
Then came the early exit polls that also were favorable to the president.
But it wasn't until the polls closed that concern turned into alarm. They expected North Carolina to be called early. It wasn't. They expected Pennsylvania to be up in the air all night; it went early for the President.
After Ohio went for Mr. Obama, it was over, but senior advisers say no one could process it.
"We went into the evening confident we had a good path to victory," said one senior adviser. "I don't think there was one person who saw this coming."
They just couldn't believe they had been so wrong. And maybe they weren't: There was Karl Rove on Fox saying Ohio wasn't settled, so campaign aides decided to wait. They didn't want to have to withdraw their concession, like Al Gore did in 2000, and they thought maybe the suburbs of Columbus and Cincinnati, which hadn't been reported, could make a difference.
But then came Colorado for the president and Florida also was looking tougher than anyone had imagined.
"We just felt, 'where's our path?'" said a senior adviser. "There wasn't one."
Romney then said what they knew: it was over.
His personal assistant, Garrett Jackson, called his counterpart on Mr. Obama's staff, Marvin Nicholson. "Is your boss available?" Jackson asked.
Romney was stoic as he talked the president, an aide said, but his wife Ann cried. Running mate Paul Ryan seemed genuinely shocked, the adviser said. Ryan's wife Janna also was shaken and cried softly.
"There's nothing worse than when you think you're going to win, and you don't," said another adviser. "It was like a sucker punch."